A product description is the marketing copy used to describe a product’s value proposition to potential customers. A strong product description provides customers with details about features, benefits, and core values of the product. When shoppers are looking to buy a product, they want to be able to picture themselves using it. That’s why writing irresistible product descriptions is so important – you want to make sure your potential customers can see themselves in your product and feel an impulse to buy it. So, how can you go about doing that? Check out our tips below!
Please note that this guide by Best SEO Company is written keeping eCommerce in mind. However, the same approach can be used for creating website landing pages or even content pieces on websites selling any type of product or service. Let's begin!
#1. Be authentic and creative
You want to create a product description that is the perfect combination of authentic and creative. Your creativity should be evident in your writing style, but it must also be supported by facts. The most common mistake people make when writing product descriptions is trying too hard to sound unique or interesting when the opposite is what works best: honest and straightforward information that the customer needs in order to make an informed buying decision.
It’s important not only that you get this right from a technical perspective, but also from an emotional one as well. A good product description should inspire trust, interest, and ultimately sales by helping customers visualize themselves using your product or service in their everyday lives (and why they'd want that). In other words: write descriptions that are easy for your customers--both newbies and veterans alike--to understand quickly without feeling overwhelmed by all of your information!
#2. Start with a catchy headline
Your headline should be catchy and attention-grabbing. It should also answer the question "What's in it for me?" If you fail to do this, the reader will feel cheated and never come back.
In addition to grabbing the reader's attention, your headline should create a sense of urgency and scarcity. A lot of us are very busy at work or at home; we're bombarded with so many messages every day that we can only take in so much before our minds start shutting down from information overload. So if you want your message to stand out from the crowd, use phrases like "Limited Time Offer" or "Only X Available." Use these words when describing how many items are left at a sale price—or how few days are left until an event ends!
You may also want to mention exclusivity: If there's only one person who can get something before anyone else does, people will do just about anything (and pay any price) for that item—because who wants someone else taking their spot?
#3. Use strong adjectives and verbs to create a vivid picture
One of the best ways to make your product descriptions stand out is by using strong adjectives and verbs. You can use them to paint a picture in the reader's mind, making it easy for them to imagine what it would be like if they were using your product. Essential tip by Best SEO Agency in India. For example, if you're selling an air purifier, you could write:
"This compact device quietly sucks up pollutants in the air like dust, pollen and smoke particles so that you can breathe easier."
#4. Describe the benefits of your product, not just its features
When you're writing a product description, you should be sure to describe the benefits of your product, not just its features. This will allow you to connect with your customer on an emotional level and invite them into the lifestyle that surrounds your brand.
Here's an example: if you're selling camping gear, focus on how much fun it is to camp in the wilderness and how great it feels to be away from technology for a few days. Don't just list all of the things that come with the tent; instead talk about how relaxing and refreshing it is for people who are stressed out after work or school.
#5. Appeal to your readers' emotions
One of the best ways to get people interested in your product is by writing a description that appeals to their emotions. This can be done through the use of words that evoke emotion, such as "exciting," "beautiful," and "delightful." You can also use words that are positive or negative, active or passive, concrete or abstract, familiar or unfamiliar, formal or informal—it all depends on what you're trying to achieve with your description.
#6. Make it easy for customers to take action
Make it easy for customers to take action: Don't make your customers guess what they should do next. If you have a "Buy Now" button that says nothing but "Buy Now" on it, you're making them work harder than they need to. Instead, write clear instructions that tell people exactly what actions will get them the result they want from your product or service—and which ones won't work at all!
Make it easy for customers to contact you: If someone wants more information about your product or service, having a phone number and email address visible within the description is crucial! The last thing you want is for someone who's interested in what you have going on here at [your company] and looking into buying something from us actually calling up one of our competitors instead because we didn't give them enough info about how best reach out with questions or concerns (or even just because we didn't make ourselves available).
Conclusion
We hope you found this article helpful in writing your own product descriptions. Remember that the key to a successful description is to keep it simple and use the right words. You can always ask a copywriter for help if you’re not sure what those words are!
